Novation to showcase new DJ talent at BLOC festival
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TWITCHNovation to showcase new DJ talent at BLOC festival
16 05 2012
Novation, Mixcloud and Serato have teamed up with the BLOC Festival to launch a mix competition where one DJ will win a Novation Twitch and a place on the line-up at one of the UK’s coolest music events. BLOC is a two-day, 15,000-capacity festival that takes place in London in July. It’s one of the fastest-growing and best-loved festivals in the UK. The 2012 event promises to put the BLOC Weekend on the international festival roadmap, with headliners Snoop Dogg, Orbital, Richie Hawtin and Flying Lotus taking to the stage.
The competition celebrates the first birthday of Twitch: the Touchstrip Controller from Novation that lets you remix on the fly. Run in collaboration with DJ-set-hosting platform Mixcloud, entrants must submit a 30-minute mix that will be judged on factors including (but not limited to) number of plays, positive feedback, track selection, originality and technical ability. The BLOC Festival team will assess the submitted mixes, and staff from Novation, Serato, BLOC and Mixcloud will choose the winner. The lucky DJ will be flown into London with overnight accommodation, and will play a 60-minute set at BLOC.
The BLOC festival is taking place at London’s new Pleasure Gardens — part of the London Olympic site — on July 6th-7th 2012. For more details and to get involved, visit: www.mixcloud.com/competitions/novation-twitch-competition
Press Kit available here: www.novationmusic.com/media/pr_images/Novation_BLOC_2012.zip
