The place: a vibey bar/restaurant in deepest Brooklyn. The event: New York City's first ever Novation Twitch mixer event. The crowd: old school hip hoppers like Stretch Armstrong, Operator Emz and Neal Armstong, new cats like Jasmine Solano and Nick Hook, plus radio DJs including Enuff from the Hot 97: NYC's premier hip hop station. All present to witness the next big thing in DJ performance: The Novation Twitch.
To understand what Twitch is, we need to go back a few decades… First there were turntables, then CDJs brought the platter paradigm to the digital generation. More recently, DJ controllers enabled laptop DJs to mimic the practice of spinning records and blending tracks. Twitch, the new generation of performance controller, goes one step further into the future. It frees you from the concept of a slowly spinning spiral of music and opens your eyes to a wholly new world: true musical performance. With performance modes like Slicer, Cue Point and Loop Roll; unique Fader Effects and one-to-one control of Serato ITCH, it's the only controller that really lets you remix on the fly.
The event was held at Dee & Ricky’s Home Cooking, a concept restaurant in Fort Greene, Brooklyn run by twin brothers that are fashion entrepreneurs. They are not just trendsetters, they're trend starters, and Twitch was right up their street.
Novation teamed up with Revolve to put the event together, and it had a great energy to it. Twitch brought out some of the hottest DJs in NYC: the who’s who of various industries were in the building to witness Twitch in action, with DJs ChrisUK, Dan Wender (Rinsed) and Nick Hook (Cubic Zirconia/Fools Gold) stepping up to the As and Bs instead of the ones and twos. Topping the night off was the legendary Operator Emz playing a blend of classic NY hiphop as if he was in command of a pair of 1200s: scratching included. See how much technology has changed? In the words of DJ Enuff "this is gonna change the game!"
@OperatorEMZ